Novlen | Tinted serum-foundation for melanin-rich skin

Launch shades · Fitzpatrick IV–VI

Four shades, matched by undertone.

Medium Tan, Warm GoldenIV-W · warm undertone
Medium Tan, Neutral BeigeIV-N · neutral undertone
Deep Tan, Warm GoldenV-W · warm undertone
Deep, Neutral RedV/VI-NC · neutral-cool undertone

Colours on screen are approximate. More shades will follow.

Why Novlen

Your skincare is working hard. Your makeup shouldn't undo it.

Many of us manage uneven tone and dark marks with active skincare, then reach for a foundation that pills, clings to dry patches or feels heavy over it. Shade ranges have improved, but finding the right undertone for deeper skin is still hard.

Novlen is a cosmetic built for that routine: corrective coverage in shades made for medium to deep skin, in a light base designed to layer over your treatments.

68%

told us they have hyperpigmentation or uneven skin tone.

65%

said their makeup interferes with their skincare routine.

81%

were interested in a cosmetic made to work alongside their skincare.

From 104 people who answered our 2026 skincare survey.

How it fits your routine

Treat first. Then even out the look in one step.

Morning or evening

Apply your actives

Use your retinoid, azelaic acid, exfoliating acid or tranexamic acid as usual, and let it settle.

Then

Pump, press, blend

One or two pumps of Novlen, pressed in with fingertips or a brush. Build where you want more coverage.

By day

Finish with SPF

Novlen is not a sunscreen. Keep wearing broad-spectrum SPF, especially while using actives.

The formula

Pigment, skin-care ingredients and barrier lipids in one light base.

Novlen carries ingredients well known in skin care for uneven-looking tone, alongside the lipids found in skin's own barrier. Iron-oxide pigments give the tint, calibrated for warm, neutral and red undertones.

Key ingredients

Niacinamidevitamin B3
Tranexamic Acidtone
Alpha-Arbutintone
3-O-Ethyl Ascorbic Acidvitamin C derivative
Hexylresorcinoltone
Phenylethyl Resorcinoltone
Undecylenoyl Phenylalaninetone
Acetyl Glucosaminetone
Ceramide NP, Cholesterol, Phytosphingosinebarrier lipids

At a glance

Format: Lightweight tinted serum-cream
Size: 30 mL airless pump
Shades: Four at launch, for Fitzpatrick IV–VI
Tint: Surface-treated iron oxides
Made for: Wearing over active skincare
Planned price: £35

The final formula and full ingredient list will be confirmed after safety testing, before launch.

From the founder

Made for a gap I lived with.

I have melanin-rich skin and have managed hyperpigmentation for years. My skincare was doing its job, but every foundation I tried either sat badly over it or missed my undertone. Novlen is the product I wanted: coverage that respects the routine underneath.

Nancy Nwanze, founder

Waitlist

Be first to try Novlen.

Join the waitlist for first access at launch, early news on shades and the chance to take part in our launch event.

We'll only email you about Novlen, and you can unsubscribe at any time.

Questions

Before you join

When does Novlen launch?

We're finishing development and safety testing now. Waitlist members hear first, with priority access before anyone else.

Where will I be able to buy it?

On this website, on Amazon UK and on TikTok Shop, shipping within the UK at launch.

Is Novlen a treatment for hyperpigmentation?

No. Novlen is a cosmetic. It gives coverage and is designed to be worn comfortably over your skincare. It doesn't treat any skin condition. If you're using prescribed treatment for melasma or other pigmentation, keep following your doctor's or dermatologist's advice.

Can I wear it with retinoids and acids?

That's what it's designed for. Apply your actives first, let them settle, then apply Novlen. As with any new product, patch test first, and wear sunscreen during the day.

What if none of the four shades suits me?

Tell us your shade when you join. We're planning further shades after launch, and waitlist answers will help decide which come first.

Coverage made to wear over your skincare.